Service 03 of 09
Marketing Strategy
The plan that connects brand to revenue: funnel, budget, measurement, and the roadmap for the next four quarters.
Brand and performance stop fighting when someone draws the whole map.
In most companies brand and performance are run by different people with different incentives, and the argument never resolves. Brand says the ads are ugly; performance says brand can't prove anything.
A marketing strategy ends that by assigning each part a job: what builds demand, what captures it, what each is measured on, and how budget moves between them as evidence comes in.
Talk about marketing strategyWhat you get
Every engagement is scoped to the situation. This is the full menu we draw from.
Funnel model
How demand is created, captured, and converted today, and where it's actually leaking.
Channel & budget plan
Allocation across brand and performance, with the reasoning and the trigger points for shifting it.
Measurement framework
The metrics that matter by stage, the reporting cadence, and the vanity numbers we agree to ignore.
Campaign calendar
Four quarters of always-on activity, moments and launches, mapped against budget.
Team & partner model
Who does what in-house, what goes to partners, and where the gaps are.
Quarterly roadmap
Priorities, dependencies, and the review rhythm that keeps the plan honest.
Somos Nomad, campaign series
Signals you need this
- CAC is climbing and nobody has a structural answer.
- Brand and performance are arguing instead of compounding.
- The board wants a plan, not a dashboard.
- Budget is set annually and never revisited.
Start a project
Opportunities start with a conversation. Let's begin one or two.
Or email alex@builtbysupply.com