2024
Bodega Threads
The engagement
Bodega Threads was developed as a New York-centric apparel brand built on attitude, identity, and cultural truth. The project began as a full-scale brand and business build, defining the positioning, audience, and creative direction for a streetwear label that embodies the unapologetic energy of the city that raised it.
Leading the end-to-end development, the team created the full brand identity system, website, and product direction, aligning every touchpoint under a cohesive, scalable framework. The Go-to-Market plan was designed to guide long-term growth, outlining launch sequencing, influencer seeding, drops strategy, and community engagement models, establishing a roadmap for the client to activate and scale independently.
Project goals
- Brand positioning, naming, and creative narrative development
- Logo, typography, and full visual identity system
- Product direction and collection planning
- Website and e-commerce design, UX/UI, and content framework
- Go-to-Market strategy and rollout roadmap
- Messaging, tone of voice, and copywriting system
- Drafted marketing plan including channel mix, drops calendar, and influencer outreach
- Currently building out V2 of the website.
Selected assets
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