Yours Truly
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I’m a brand and creative architect focused on turning ideas into brands—where design, storytelling, and strategy work seamlessly together.
Born and raised in New York. I believe the best brands are built from truth, shaped by story, and designed with intention—that’s where my work begins.
With 20 years of experience in branding and creative direction, I help transform ideas into strategic identities — aligning story, design, and purpose to create brands that connect and endure.
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Facts & numbers
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Brands Transformed
From startups to icons — redefining positioning, storytelling, and identity for companies across tech, hospitality, real estate, and wellness.
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Years of Creative Direction
Two decades leading design, storytelling, and strategy for global campaigns and independent ventures alike.
$100M
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in Brand Growth Influenced
Creative systems and campaigns that have driven measurable visibility, sales, and long-term equity for clients worldwide.
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Ventures Built from the Ground Up
From media companies to product brands — launched, branded, and scaled businesses from idea to impact.
Notable projects
Oblik Atelier
Rebel Kitchen
Washboard
Publishme
BATO
Hotel Puerto Viejo
Halal Lab
Finlay
Meta
Uber
Apple
Amazon
For over 20 years, I’ve worked at the intersection of art and strategy—building brands, systems, and stories that connect creativity with impact.
Each venture, brand, and collaboration is another way of shaping meaning through design.
Creative footprint
Founder of Resource Magazine —
sold after 13 years of global influence
sold after 13 years of global influence
Guest lecturer & juror —
NYFA, FIT, IPA Awards, Scholastic Arts
NYFA, FIT, IPA Awards, Scholastic Arts
Creative platforms launched — Creators Network, Dumbo Media Co, Agency 300, The Prop Stylist Agency.
kind words
Creative Process framework
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Discovery
Every project begins with clarity. I dig into the brand’s truth — audience, goals, and market context — to uncover the insight that drives everything forward.
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Architecture
Ideas become systems. I define the brand’s foundation: positioning, story, visual direction, and design structure — the framework that keeps creativity consistent and scalable.
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Transformation
Here, insight becomes identity. Through design and storytelling, I shape how a brand looks, feels, and behaves — translating strategy into emotion and movement.
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Implementation
This is where the brand goes to work — in-market, in motion, and in profit. Every execution is optimized for performance, ensuring creativity drives measurable business results.
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