Bodega Threads

Bodega Threads was developed as a New York–centric apparel brand built on attitude, identity, and cultural truth. The project began as a full-scale brand and business build—defining the positioning, audience, and creative direction for a streetwear label that embodies the unapologetic energy of the city that raised it.

Leading the end-to-end development, the team created the full brand identity system, website, and product direction, aligning every touchpoint under a cohesive, scalable framework. The Go-to-Market plan was designed to guide long-term growth—outlining launch sequencing, influencer seeding, drops strategy, and community engagement models—establishing a roadmap for the client to activate and scale independently.