Resource Magazine

Year
2007-2020
Brand Strategy
Business Development
Creative Direction
Resource Magazine was founded to redefine how the photography and creative industries connected, communicated, and evolved. Over 13 years, the brand was built from an independent publication into the leading media platform at the intersection of creativity, technology, and culture. Positioned as “the Wired Magazine of Photography,” Resource achieved national distribution across bookstores, camera retailers, and studios throughout the U.S., becoming a trusted authority for the global creative community.
The brand grew into a multi-channel ecosystem spanning print, digital, video, and live experiences—publishing over 50 issues, reaching more than one million monthly readers, and generating seven-figure annual advertising revenues from global partners including Canon, Sony, Nikon, Fuji, Adobe, and B&H. Resource became a cultural force in the creative economy, producing high-impact campaigns, celebrity editorials, and branded collaborations that influenced both industry trends and consumer behavior. Strategic partnerships included Canon’s Creative Futures, Sony’s Alpha Collective, and Adobe’s Make It initiative, alongside large-scale events that attracted thousands of attendees and earned recognition from outlets like Huffington Post and The Guardian.
Project Scope:
  • Brand creation, positioning, and strategic growth model
  • Multi-platform content architecture across print, digital, video, and live media
  • Advertising and partnership strategy with top-tier global brands
  • Editorial and creative direction across all media formats
  • Leadership and team development for 40+ staff across departments
  • Operational systems for production, distribution, and commercial growth
  • Scaled Resource into the leading independent creative industry publication in the U.S.
  • Built a loyal multi-million-reader community across platforms
  • Generated seven-figure annual ad revenue from top-tier global clients
  • Produced award-winning campaigns and large-scale branded events
  • Achieved a successful acquisition in 2020, marking 13 years of sustained growth and industry leadership
Awards & recognitions
Awwwards:
Honorable Mention
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Somos Nomad

Year
2025
Business Development
Brand Strategy
Content Strategy